Whois Privacy Protection, occasionally also called WHOIS or Whois Privacy Protection, is a service that hides the genuine contact info of domain owners on WHOIS check sites. Without protection, the name, home address and email account of any domain registrant will be publicly visible. Supplying false info during the registration procedure or changing the genuine information afterwards will just not work, as doing such a thing may result in the domain name registrant losing their ownership of the domain name. The policies adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), require that the WHOIS information must be valid and up to date at all times. The Whois Privacy Protection service was launched by domain name registrars as an answer to the rising concerns for potential identity fraud. If the service is activated, the domain registrar’s contact details will be displayed instead of the registrant’s upon a WHOIS check. Most domain names support the Whois Privacy Protection service, even though there are some country-code ones that don’t.